Obelisk AI content system illustration

Obelisk

Obelisk is an AI-powered marketing platform that helps teams create content with brand consistency. It orchestrates specialized AI agents for SEO, email marketing, brand voice analysis, and strategy, all within a multi-tenant SaaS architecture with space-level isolation. Tech Stack: FastAPI, LangGraph, PostgreSQL, Vertex AI, Redis, Google Cloud Source: Private (commercial product) · Book a call to discuss My role: Team product at Entropy Labs. I led product and backend work around agent orchestration, retrieval, checkpointing, guardrails, and multi-tenant runtime behavior. ...

January 20, 2025 · 16 min · Muhammad Hassan Raza
Multi-agent middleware illustration

Multi-Agent LLM Middleware: Lessons from Marketing Accelerant

Marketing Accelerant is an AI-powered marketing analytics platform I worked on at Entropy Labs. It runs 15+ specialized LLM agents for Brand Voice, Creative Content, CMO Strategy, SEO, Email Campaigns, Google Ads, Meta Ads, Video Studio, and more, all serving enterprise clients through a single FastAPI backend. The agents themselves aren’t the hard part. The hard part is everything around them: model selection, context management, cost control, error recovery, and human approval. This post covers the middleware architecture that makes it work in production. ...

January 10, 2026 · 7 min · Muhammad Hassan Raza